PACKAGE DESIGN

Packaging is a powerful medium for building communication between the product and the buyer.

Packaging design translates important information for the buyer about the product, its category, price level, stimulates the purchase of goods, plays an important role in shaping the attitude to the brand. Properly built communication allows you to bring the product to market at no extra cost, increasing its competitiveness and significantly reducing the cost of advertising and promotion.

Often packaging becomes the only tool of communication with the buyer. Therefore, it is important that the design corresponds to the positioning of the brand, meets the preferences and anticipates the expectations of the target audience for which it is focused.

Creating an attractive and memorable packaging design is a difficult task. Unjustified savings on design can subsequently cause useless investments in the production of goods and its advertising.

Packaging design translates important information for the buyer about the product, its category, price level, stimulates the purchase of goods, plays an important role in shaping the attitude to the brand. Properly built communication allows you to bring the product to market at no extra cost, increasing its competitiveness and significantly reducing the cost of advertising and promotion.

Often packaging becomes the only tool of communication with the buyer. Therefore, it is important that the design corresponds to the positioning of the brand, meets the preferences and anticipates the expectations of the target audience for which it is focused.

Creating an attractive and memorable packaging design is a difficult task. Unjustified savings on design can subsequently cause useless investments in the production of goods and its advertising.

Phase of work
1
Competitive environment analysis
2
Brand development
3
Idea and concept formation
On the basis of a single or style-forming packaging (for example, one commodity item provides 3 different design options to choose from). At this stage, if necessary, the layout can be amended by the customer.
4
Development of basic and ordinary packages in a series
Formation of unity of perception of the brand and its range when laying out on store shelves.
5
Creating graphic elements
Such as photography, illustration, character, infographics.
6
Packaging design development
According to the approved concept.
7
Prepress
After the final approval, the layouts are adapted to the printing capabilities and technology of a certain printing house.
8
Copyright control
The first edition in the printing house.
Find out the cost of your project
Find out the cost of your project