The outcome of this process are decisions on:
- design ideas and style;
- logo/trademark designs;
- composition and colors;
- font decision;
- the configuration of the packaging/labels;
- ways to demonstrate the product/service.
For example, the decision to use hand-drawn illustrations, the organization of staged photography or three-dimensional modeling will affect the budget of the project and the timing of its implementation.
The visual embodiment of the formed idea later becomes a matter of technique.