IDEA AND
CONCEPT

The idea defines the main meaning that you want to convey to the target audience.

A concept is the result of visualizing an idea as a sketch.

The outcome of this process are decisions on:
  • design ideas and style;
  • logo/trademark designs;
  • composition and colors;
  • font decision;
  • the configuration of the packaging/labels;
  • ways to demonstrate the product/service.
For example, the decision to use hand-drawn illustrations, the organization of staged photography or three-dimensional modeling will affect the budget of the project and the timing of its implementation.

The visual embodiment of the formed idea later becomes a matter of technique.

The outcome of this process are decisions on:
  • design ideas and style;
  • logo/trademark designs;
  • composition and colors;
  • font decision;
  • the configuration of the packaging/labels;
  • ways to demonstrate the product/service.

For example, the decision to use hand-drawn illustrations, the organization of staged photography or three-dimensional modeling will affect the budget of the project and the timing of its implementation.

The visual embodiment of the formed idea later becomes a matter of technique.