CHARACTER CREATION

Character is a fictional or existing image that can animate and "personify" the brand, increase awareness and credibility.

The nature of the character depends on the target audience of the brand. Analyzing her gender, age and social status, the artist creates a visual image that best meets the expectations of potential buyers.

Often the advertising character is used in animated promotional videos, so it is very important to lay the foundations of its plasticity and stylization at the development stage.

Becoming the hero of the advertising story, the brand character gets the opportunity to fully reveal his character. This is a good way to add humor, tell a story, involving the viewer in the plot and thereby causing a range of positive emotions.

The nature of the character depends on the target audience of the brand. Analyzing her gender, age and social status, the artist creates a visual image that best meets the expectations of potential buyers.

Often the advertising character is used in animated promotional videos, so it is very important to lay the foundations of its plasticity and stylization at the development stage.

Becoming the hero of the advertising story, the brand character gets the opportunity to fully reveal his character. This is a good way to add humor, tell a story, involving the viewer in the plot and thereby causing a range of positive emotions.

KONFIROM
CUPIDON
— CANDIES
BREWERY HEINEKEN
DNEPRO
— BEER
INCO-FOOD
BELARUSIAN TRADITION
— MEAT PRODUCTS
MINFORD
HOBGOBLIN
— HOUSEHOLD CHEMICALS
IP AJNULINA
ОREKH DLYA VSEKH
— NUTS AND DRIED FRUITS