VICEROY FOR CHEFS
— SPICES
- trade mark design
- creating author's illustrations
- design of style-forming and forty-five ordinary labels in a series
VICEROY HERBS AND SPICES (Australia) 2022
Established in 1948 by Mr. M. Atia, the Viceroy brand has, over more than 70 years of successful existence, become the standard of high quality spices for several generations of Australians. The production and trading company is constantly improving processing technology, increasing the range and developing partnerships around the world.
In an effort to meet the growing demand, in 2022 the company launched production in plastic containers containing spices weighing from 100 to 1300 grams. The packaging is targeted at cafes, restaurants and catering establishments.
Work was carried out to improve the graphic style of TM with the addition of the phrase "For chefs". A laconic and easy-to-perceive design solution allowed us to focus on the trademark and visual illustrations depicting seasonings, spices, herbs and spices, specially drawn for this project.
To create a single recognizable image, the range of 46 SKUs was combined with a common compositional and color scheme. Easy-to-read icons, concretizing the benefits and features of the product, combined with a simple but beautiful font used for the name, gave the packaging a strict and at the same time attractive look.
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