ROSSA

SOFT DRINK MOJITO
  • trade mark design
  • package design

Rauan (Kazakhstan) 2022

When developing the design of this carbonated drink, we aimed to visualize the expectations of the target audience. The bet was made on a characteristic color scheme and an attractive photographic image of a cocktail glass filled with a drink with ice, lime slices and fresh mint leaves. A striped straw completed the appetizing image of a soft drink.

In an effort to enhance the character of the product, we used a dynamic, cursive font for the name "Mojito".
The bright logo of the company gave the design additional graphics and individuality. Selective metallization enhanced the expressiveness and emphasized the refreshing properties of the drink.

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